Photography is crucial to support brands and draw the customer’s attention to products. Every single day, whether we’re on the web or skimming a magazine, we see many types of product photography advertising to us. Depending on the product a company is trying to sell, the style could be a more casual lifestyle photo, an action shot, a closeup of production, or even a simple picture with a solid colored background. These styles each carry a specific purpose, and when you know w
hat that purpose is, you can apply it to your own business to help it thrive.
6 Types of Product Photography to Boost Sales
1. Simple White Background
This is the most common type of product photography, since it puts the product front and center, forcing the viewer to give it all their attention. Amazon, catalogs, and websites all use this style often, so it would be a fair bet to effectively use it for your own products or services as well.
2. Product Grouping
This type of product styling helps show customers the varying options they have when choosing a product or service. Maybe shoes or hats are sold in multiple colors, or shirts have slightly different logo placement on them. A group product shot is an excellent way to show all varieties of a product at once so customers can compare them to decide their favorite.
These specific shots show a product in use. As an example, athletic clothing could be advertised by a product photograph of an athlete performing in the apparel. Hiking boots could be shown on someone’s feet while hiking. This best allows for the customer to see the product in practical use, making them more keen to buy it for themselves.
4. Hanging Products
When possible, having a static area to take product photographs can make the process a lot more seamless and cohesive. Flat lay photoshoots or using mannequins are one way to stage apparel, while others include hanging the product. When a product has important features all around it, this is the most effective way of showing every characteristic off.
5. Using Scale for Small or Large Products
It’s hard to accurately picture the size of an object when it’s the only thing in a photograph. Using well-known objects, or even a person, to set the scale for small or large products is a handy way to establish the correct size.
6. Non Traditional “Product” Images
Sometimes, an idea might need to be promoted rather than a tangible product. Here, we can stage a specific scene that conveys the emotion of the idea you want to get across. Perhaps you want to promote party planning—taking product photos of mock birthday, wedding, or an anniversary can make the difference between you or your competitor booking the next event.